Commerce platform
MerchantNext
A storefront that learns what each buyer is looking for.
MerchantNext is a data-driven digital storefront and unified sales platform. It handles the catalogue, inventory across every channel you sell through, the search and personalisation that help buyers find things, and a checkout designed to be finished rather than abandoned.
- Built and operated by FANUM
- Inventory synced across every channel
- Overview
- Retailers and B2B sellers running more than one sales channel.
The problem
Selling through more than one channel usually means maintaining the catalogue more than once. Stock counts drift apart, an item sells on a marketplace after the last one left the warehouse, and the apology costs more than the order was worth. On the storefront itself, buyers who cannot find a product in the first few seconds do not search harder — they leave, and the abandoned basket is recorded as demand that never existed.
Capabilities
Dynamic product catalogues
High-resolution imagery, clear pricing and rich descriptions in a layout that stays navigable whether you list forty products or forty thousand.
Omnichannel inventory control
Real-time stock levels tracked across every digital and physical channel, so you stop selling items you no longer have and stop hiding items you do.
Smart search and filtering
Intelligent search with advanced sorting and faceted filters, so buyers reach the right product in seconds instead of giving up on the fourth page.
Behavioural personalisation
Recommendations shaped by each visitor's browsing and purchase history — the difference between a single item and a basket.
Secure checkout
An optimised, hardened payment flow built to minimise the drop-off that happens between intent and completed order.
What makes it different
Unlike a storefront that treats inventory as a number typed in once, MerchantNext tracks stock across every channel in real time and shapes what each visitor sees from how they actually browse. Catalogue, inventory and checkout are one system rather than three that have to agree.
Products
- Revenue platformLeaddrive CRMSales, marketing, service and billing in one place, with AI doing the repetitive part.
- Continuous complianceSlydellAudit evidence that collects itself, across more than 35 frameworks.
- Digital risk protectionBrandProtectionDefending your name, your logo and your customers from the people using them.
- Financial planning and analysisBudgetProWhere the budget said one thing and reality said another.
- Field operationsRoute & FieldNot where your team is — what they actually did.
- Customer supportService Desk EngineEvery enquiry becomes a ticket. None of them get lost.
- LoyaltyLead Drive LoyaltyNot a discount card — a bonus economy with rules.
- Workforce timeBranch TimeNot clock-in and clock-out — the whole working day.
- Voice platformVirtual Smart Call CenterCall history, recordings and transcription on your own SIP stack.
- Customer messagingOmni ChannelEvery channel on one screen, with an AI agent working on it.
- Contract lifecycleContractsNot an archive — the entire life of the agreement.
- Retail executionLeadShelfThe distance between the planogram and the actual shelf.
- Price intelligenceMarketPulseNot just watching competitor prices — knowing what to do about them.
- ProcurementLeadprocureFrom requisition to invoice, in one auditable process.