Lead Drive Loyalty manages earning and redemption rules, customer tiers and tier multipliers, promo codes, rewards and bonus expiry. Points are calculated automatically from purchases and other business events. Birthday bonuses, campaign limits and expiry write-offs all run on their own.
- Built and operated by FANUM
- Automated from earning a point to spending it
- Overview
- Retail, service and network businesses that depend on customers coming back.
The problem
In many companies loyalty stops at a discount card. The customer cannot clearly see how many points they have, what tier they are in, or how to spend a reward. The company, for its part, cannot systematically track what a campaign actually produced, how points circulate, or how much bonus is sitting unused.
Capabilities
Earning and redemption rules
Define how points accrue against purchases and other events, and exactly what they can be exchanged for.
Tiers and multipliers
Customer levels with their own earning rates, so the programme rewards depth of relationship rather than one large transaction.
Campaigns, promo codes and expiry
Birthday bonuses, campaign caps and automatic write-off when a bonus expires — configured once, then left to run.
Customer account
Balance, transaction history, available rewards and current tier, visible in a web account or a mobile app.
Programme analytics
One panel showing point circulation, redemption rates and what each campaign actually returned.
What makes it different
Unlike an ordinary discount scheme, this does not simply take money off a price. It creates a complete rule-based bonus economy and automates everything from the moment a point is earned to the moment a reward is used.
Products
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- Digital risk protectionBrandProtectionDefending your name, your logo and your customers from the people using them.
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- Commerce platformMerchantNextA storefront that learns what each buyer is looking for.
- Field operationsRoute & FieldNot where your team is — what they actually did.
- Customer supportService Desk EngineEvery enquiry becomes a ticket. None of them get lost.
- Workforce timeBranch TimeNot clock-in and clock-out — the whole working day.
- Voice platformVirtual Smart Call CenterCall history, recordings and transcription on your own SIP stack.
- Customer messagingOmni ChannelEvery channel on one screen, with an AI agent working on it.
- Contract lifecycleContractsNot an archive — the entire life of the agreement.
- Retail executionLeadShelfThe distance between the planogram and the actual shelf.
- Price intelligenceMarketPulseNot just watching competitor prices — knowing what to do about them.
- ProcurementLeadprocureFrom requisition to invoice, in one auditable process.